Writing press releases for Hello Kitty, star of gifts and stationery giant Sanrio Inc., allows my inner kid to come out and play. Special thanks to Orsi Public Relations for these fun assignments.
A favorite example:
Hello Kitty: Livin' the Lifestyle
She’s not a movie star, politician or supermodel, yet millions of people would know her adorable face anywhere. She’s Hello Kitty, the feline phenomenon who’s evolved into a pop culture icon and a true lifestyle brand. Introduced in 1974 by SANRIO, Hello Kitty continues to enhance her popularity with a new generation of fans and is achieving the kind of fame and following reserved for true celebrities. Continued >>
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